Tencent Music Entertainment Group (“Tencent Music,” “TME,” or the “Company”) (NYSE: TME), the leading online music and audio entertainment platform in China, and the World Wildlife Fund (WWF), the world’s leading conservation organization, announced the launch of a special non-profit project for World Oceans Day that aims to use music to convey a vision for global ocean protection.
As part of the project, the two sides are partnering with notable music artists from China and abroad, as well as ocean program experts, to launch both a series of charitable music singles, and a curated World Oceans Day playlist.
Popular Chinese music artists such as Zhang Yun Lei, Jiao Mai Qi, NINEONE#, and Chen Jing Fei contributed a series of singles to the project. The curated music playlist consists of songs and messages of support from global music artists such as Mike Shinoda, Jeff Chang, Ayanga, Christopher, Lukas Graham, WayV, NCT DREAM and Jeong Se-woon. The singles and the playlist became available on TME’s platforms, QQ Music, Kugou Music, Kuwo Music and WeSing, starting from June 8, 2021.